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These Prime Day ‘Big Deals’ are only available today — save on Apple Watch, Oura Ring, Kindle, and more
(Cheryl Rinzler)
Prime Day 2026 officially kicked off today, and there are epic deals available across all of Amazon’s departments. However, to encourage people to check back every day during the four-day mega-sale, Amazon also announced that there will be new Big Deals dropping each day.
Each “Big Deals” drop will include five or more deals on exclusive products and trending new releases from top brands, including Sol de Janeiro, LG, Stanley, Ninja, Our Place, Levi’s, and Little Tikes. The Big Deals don’t disappoint for Day 1, either — they include all-time-low discounts on Apple Watch, Oura Ring, Kindle, and more.
Here are the best Big Deals to shop today.
Prime Day is a great time to buy Apple products, as they’re typically at their lowest prices of the year. The Apple Watch Series 11 is one of today’s Big Deals, and it’s marked down 30% in all finishes.
AOL readers love this color-correcting powder foundation, which is specifically formulated for mature skin. It’s 50% off for Prime Day, so be sure to grab a refill if it’s your preferred product.
This popular lip balm is currently at its lowest price of the year! Amazon shoppers can’t get enough of its lightweight, moisture-rich formula, which offers long-lasting hydration and just the right amount of shine.
You can blast away aches and pains with this top-rated massage gun, which is marked down 40% during today’s Big Deals! The unique handle shape makes it comfy to use on your own back, and it offers three speeds and three attachment styles for targeting various areas.
Did you know that Amazon released the first-ever Kindle with a color screen? The Colorsoft offers all the same great features you’d expect from Kindle — including a matte, glare-free screen — but it can display your favorite titles with colored accents.
Stay hydrated this summer with this extra-large stainless steel tumbler, which is half off for Prime Day. It holds up to 40 ounces, and it has a handy flip straw for easy sipping.
Save $20with Prime
This Star Wars LEGO kit is a particularly coveted design among fans, and it’s 30% off today! It has more than 1,500 pieces that create the Imperial Star Destroyer from the movie — and it’s sure to keep kids busy for at least a few days.
If your Oura Ring is all scratched up, now’s an unbeatable time to upgrade to a ceramic version. These popular fitness trackers are incredibly discreet and comfortable to wear, and they’re at their lowest price ever during today’s Big Deals.
Save $240with Prime
You can stream your favorite app content from any TV with the help of the Amazon Fire TV Stick. This model has the brand’s latest design for easier navigation, and it supports high-definition (but not 4K) streaming.
This is one of our top-recommended coffee brewers — not only is it an attractive addition to any kitchen counter, but it also makes smooth, consistent coffee that tastes comparable to pour-over. The Moccamaster is fairly pricey, but right now you can get it for the lowest price we’ve seen all year.
Prices were accurate at the time of publication. Curious about how we test and choose products at AOL? Here’s a quick explanation, from our editors.
