Sekonda has announced a new retail partnership with Boots, making 16 lines from its smartwatch collection available to shop on Boots.com and through the Boots app.
The listing marks a significant step for the brand’s smartwatch category, placing its accessibly priced range in front of one of the UK’s most trusted high-street health and beauty retailers and its substantial customer base.
The range starts at £39.99 for the Sekonda Smart Track, with the Sekonda Hybrid smartwatch available at £79.99 – featuring an analogue face alongside smart functionality – and the Sekonda Active Pro at £119.99, which offers over 100 sports modes.
Pete Ogley, CEO at Sekonda, said the partnership “opens up our smart range to a huge new audience of shoppers who are increasingly looking for wearable tech that supports their wellbeing without the premium price tag.”
The move reflects a broader push by Sekonda to expand its retail footprint across the UK’s most-trodden locations. Boots, with its strong positioning in health and wellness, is a natural fit for a smartwatch range built around everyday wellbeing.
The full Sekonda smartwatch range is available now at Boots.com and via the Boots app.
